Qualitative Data Research
C² works with clients to identify the optimal methodology based on their individual research objectives. Research techniques include but are not limited to:
Qualitative data is an observer-participant research methodology used in naturalistic settings as opposed to the controlled environment of a laboratory. Subjectivity issues potentially arising from qualitative observation is regulated by the establishment of important variables before initiating a qualitative study. The primary goal of coordinators pursuing a qualitative research design method is to collect data, analyze interaction of variables affecting the data and generate hypotheses or theories from the received data.
Qualitative data can be culled from the following sources:
Characteristics of Qualitative Data:
Advantages of using qualitative research methodologies to analyze behavior that may or may not be controlled by select variables include the ability to delve deeply into cases and issues that are not constrained by fixed categories and the comprehensiveness of analysis permitted by naturalistic inquiry. For these reasons, fieldwork is essential to accumulating exceptional qualitative data that captures the genuine effects of environmental variables interacting and influencing entities comprising the context of a valid, qualitative research program.
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