About Us

All Services

C² prides itself in being a boutique market research company with a vast international reach:

  • Founded in 1997 as C² Consumer Research, the company has evolved to C² Research, Inc. reflecting its experience and expertise in business-to-business and other hard to reach target audiences
  • Corporate offices and regional field services in Westchester County and Focus Group Facility, creative innovation lab and recruiting center based in the Sacramento area
  • Affiliates in Delhi, Lima, London, Mexico City, Munich, Moscow, Paris, Shanghai, Sao Paolo, Singapore, Sydney and Tokyo for recruiting/field services and international project management, with suitable time zones to accommodate all U.S., Asian and European markets.
  • Founded in 1997 as C² Consumer Research, the company has evolved to C² Research, Inc. reflecting its experience and expertise in business-to-business and other hard to reach target audiences
  • Corporate offices and regional field services in Westchester County and Focus Group Facility, creative innovation lab and recruiting center based in the Sacramento area
  • Affiliates in Delhi, Lima, London, Mexico City, Munich, Moscow, Paris, Shanghai, Sao Paolo, Singapore, Sydney and Tokyo for recruiting/field services and international project management, with suitable time zones to accommodate all U.S., Asian and European markets.
Our team members come from a mix of backgrounds in marketing research, marketing communications, advertising, retail, merchandising, human resources and technology.
It’s our priority to help clients find the most effective and efficient way to reach out to their target base.
We are in touch with current and prospective targets every day, and we know what motivates and inspires them. We share this knowledge and insights with our clients.
We look at market-specific events to ensure that studies will not compete with local community happenings (e.g., international holidays, sporting events, etc.).
When serving as a third-party supplier, we do not accept new business requests from any end client without prior approval from our immediate client. We request that our clients honor the same principle, particularly when working with our international partners.
Recruiters are trained and encouraged to be considerate and respectful to potential leads, particularly client contacts.
We prefer to work with clients who understand that “time is money” and offer a reasonable honorarium to respect the respondents’ commitment to complete a research study.
When serving as a third-party supplier, we do not accept new business requests from any end client without prior approval from our immediate client. We request that our clients honor the same principle, particularly when working with our international partners.
We are not limited to working within U.S. borders. We have a vast global reach and employ bilingual team members in high-volume markets, including but not limited to Germany, France, China, Mexico, Brazil, India and Japan.
Recruiting performance is not based solely on the number of respondents screened each day; emphasis is on accuracy and quality.
…but we always strive for strong show rates with responsive, articulate and engaged participants.