! Don’t pick up the phone unless you know what you are talking about
Consumers are intelligent and more likely to engage in conversation when recruiters are well versed in the research topic. Recruiters are trained and tested on topics prior to launching new recruiting assignments. Staff is generally assigned to topics where they have some personal experience, which helps them determine if leads are knowledgeable and share accurate insights.
! Be respectful, envision yourself as the potential respondent
Recruiters are encouraged to role-play: to picture themselves as the lead on the other end of the phone. They are trained to be articulate, speak in a professional tone and, when needed, educate potential respondents on why companies conduct market research, usability studies, product positioning research, etc.
! Don’t call new, uncultivated leads at 8:59 p.m.
While U.S. laws permit telemarketers to dial from 8 a.m. to 9 p.m. (local time), we recognize that consumers are more likely to welcome an initial point of contact earlier in the day. Our recruiters are mindful of the best times to reach select audiences (e.g., seniors in mid-mornings/afternoons, kids 4-8 p.m.). When client provides customer leads, we adhere to specific client directives.
! Avoid recruiter “burnout”
We understand that calling respondents is hard work and encourage recruiters to dial for 5-6 hours per shift, using the remainder of their shift for tracking and reporting purposes.
! Respect respondent privacy
We do NOT disclose or share respondent contact information unless authorized. Lists provided by clients are kept confidential and not recycled in any way.