EMPLOYEE RESEARCH

C2 is an industry leader in employer branding and engagement research. Our clients aim to position themselves as an employer of choice, attracting and retaining the finest employees, and distinguishing themselves from their major competitors.

We conduct internal research with current employees as well as external research with prospective employees.

Some of the most commonly asked questions about this type of research include:

• What’s the best way to attract top talent to our organization?
• How can we improve employee retention?
• What is an employer brand?
• Why does employee satisfaction matter?
• Why is the value of an employer brand and employee satisfaction?
• How can we develop, reinforce or expand upon our existing Employer Value Proposition?
• What’s the process for conducting employer branding or employee research?
• What do you need in order to conduct the research engagement?

OUR RESEARCH APPROACH

We provide a practical step-by-step approach for effective recruitment marketing and employee engagement. Our ultimate goal is maximum employee engagement, which in turn leads to more motivated and productive employees.

We have conducted employer branding and engagement for many Fortune 500 companies, across a wide variety of industries, and on a global scale with much success. Services include:

Employee surveys and audits: Global engagement surveys, on-boarding/new hire research, recruitment communications audits, diversity & inclusion surveys, executive interviews, exit surveys.

Employee Engagement: Productivity and motivation increase when employees are engaged in the workplace. C2 offers tools to help organizations measure employee engagement and identify areas in need of improvement and track progress over time. Areas might include but not limited to: professional/career development, relationship management, compensation and benefits, workplace culture and work environment.

Survey/Data Analytics: Conducting surveys allow organizations to better understand the employee experience. C2 offers performance management and employee surveys, corporate surveys, performance reviews, social-media tracking services. In addition to using traditional online survey questionnaires and output such as statistical analysis, C2 also integrating text and visual-analytics, such as heat maps and textual data output generated from verbatim responses to visualize key findings. Learn more about integrating text analytics into verbatim survey responses.

Focus groups: Qualitative research with current employees as well prospective job seekers to better understand what motivates and inspires them in their career.

Partnering With Communications Agencies: We also work closely with recruitment communications companies to help with research discovery and validation of an organization’s Employer Value Proposition (EVP) and employer branding/recruitment creative communications.